Promoting positive attitudes and behaviours towards disabled people


The Government has invested $3 million dollars over three years for a campaign to improve attitudes and behaviours towards disabled people. The Think Differently campaign will fund community-driven social change, strengthen existing initiatives and support new approaches to changing attitudes. Support will be provided through national strategic partnership with organisations and the Making a Difference fund for local, community-based initiatives.

Budget 2010, invested $3 million dollars over three years for a campaign to improve attitudes and behaviours towards disabled people. The focus of the campaign is to address the constraints of a disabling society. There needs to be a widespread attitudinal change before there will be a change in behaviour.

The campaign will fund community-driven social change, strengthen existing initiatives and support new approaches to changing attitudes.

There are two primary funding channels:

  • a national strategic partnership with organisations to develop and implement projects that will increase access to employment, education, and goods and services
  • the Making a Difference fund for local, community-based initiatives that are collaborative and have support from across the community.

National social change partners

Ten organisations have been funded to promote attitude and behaviour change with a national focus:

  • Be.Accessible
  • Deaf Aotearoa
  • Māori and Pacific Island Disabled People’s Leadership Programme
  • Diversity New Zealand
  • Dance Aotearoa New Zealand
  • Disabled Persons Assembly (DPA)
  • Te Roopu Waiora
  • Employers Disability Network
  • Autism New Zealand
  • Asian Network.

Making a Difference Fund

The Making a Difference Fund is part of the social change campaign to Improve Attitudes and Behaviour towards Disabled People. The fund will give priority to projects that are collaborative, have support from across the community and have a well-thought-out plan to effect local change.

61 applications were received in the first round of the Making a Difference Fund. A national panel made recommendations for successful projects, with seven receiving funding in the first round. Some projects were deemed to be national rather than local initiatives and the Campaign has followed up with those applicants, providing support for many of them. These are the stories of the first projects supported.

A national panel recommended that 15 projects receive funding in the second round. These are the stories of the latest projects supported by the fund.

Source: www.odi.govt.nz/

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